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The 50/30/20 Rule: As Essential as Other Rules for Social Media

rules for social media
Table of Contents

Tired of frequent posting and no positive results? Likes are low. Traffic is flat. Discovery calls do not convert. The problem isn’t how often you post but rather what you post. The 50/30/20 rule is one of those rules for social media that fixes this issue. How? This rule gives your audience balanced content to respond to.

key takeaways

  • 50% of your content should provide information, solve problems or entertain.
  • 30% should represent the values of your brand.
  • 20% should contain the promotion of products or services.
  • A proper content ratio leads to an increased engagement rate.
  • Track your KPIs to improve your approach gradually.
  • Consistency is more important than often posting.

Fed up with posting often but getting nothing in return? Low conversions are not necessarily associated with posting often but can be caused by poor balance in your content. The 50/30/20 rule is one of the most useful rules for social media that helps to find the perfect balance between educational, promotional and branded content.

What brands usually do wrong is they use every opportunity to promote their goods. People go online not in order to buy something but to get inspiration, to be entertained and to receive information. The 50/30/20 rule makes your content appropriate for the user’s needs.

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What is the 50/30/20 Rule for Social Media?

The 50/30/20 Rule is a framework that shapes your content creation so that it can resonate with your audience. 50% of your posts should focus on value. 30% can be branded. 20% should be promotional. 

You must post and share content regularly. Are the followers and likes coming? Is the result still not desirable? Something is wrong. Find the answers to these queries:

  • Are more visitors showing interest in your brand?
  • Is there a boost in social media traffic or not?
  • Are you booking discovery calls well enough?


What is the golden rule of social media?
Your online life should be no different from your offline one. It is you at the end of the day. Be authentic. Be helpful. Maintain respect at all times.

Decoding the 50/30/20 Rule for Beginners

This rule is used to strategize your social media content into three categories.

50% Value-Based Content: Your post should address the interests and problems and needs of your audience. Keep your content helpful and do not ask for anything in return.

30% Brand-Based Content: Show how humanized your business is by sharing stories and values. It establishes your brand personality and makes you look legit.

20% Promotional Content: This part shares your services or products with a clear CTA. You can pitch to your audience well this way.

rules for social media

A Guide on How to Implement the 50/30/20 Rule

Social media experts use this rule to generate millions in revenue. It is one of the essential rules for social media. This is how you apply the rule:

1. Identify Who Needs You

Audience is like oxygen for your brand. Find the right audience before you get into content creation. Use surveys and feedback forms as well as social media analytics to learn about them. 

2. Use a Content Calendar

A content calendar helps you plan and schedule your posts. It balances your content and you align it well with upcoming events and holidays.

3. Develop Content Strategies

You can use this rule to sort your ideas into categories. 

  • Make 50% of the content educational.
  • 30% of the content must cover behind-the-scenes, team intro, and company milestones and achievements.
  • 20% of the other content should be about testimonials and discounts and product updates.

4. Monitoring and Adjustment

Use social media KPIs to track your posts. Rely on metrics like clicks and conversions to realize your post performance and observe areas of improvement.

All of these may not achieve perfection. You may change the rule to 40/20/40.

expert tip

“Check the last 20 social media posts on your feed before planning your upcoming content calendar. Try rebalancing your content with insightful research.”

top performance marketing agencies

Ryan Mitchell

Social Media Growth Expert

Why the 50/30/20 Mix Works?

The 50/30/20 rule has a positive reception on a large scale. Brands notice an increase in positive results when they implement this strategy. 

Have a look at the benefits this rule brings:

Better Engagement: A closer connection is built with your target audience when you share the personality of your brand and its purpose.

Increased Brand Trust: Share authentic and consistent content to enhance your credibility. Make your followers open to your promotions.

Higher Conversions: A mature content strategy to turn your followers into customers.

10 Rules for Social Media Use You Should Know

  1. Think before posting. Content cannot be undone easily.
  2. No hate speech or abuse or harassment.
  3. Take care of your privacy. Do not overshare.
  4. Make sure that you verify the accuracy of the information before posting.
  5. Abide by the community standards as well as applicable law.
  6. Credit the actual creators of the content. Be mindful about copyright laws.
  7. Be genuine in your approach.
  8. Stay away from overt promotion and spam.
  9. Use strong passwords. Activate security features.
  10. Professionalism is key on official or public social media accounts.

Optimize every social media post!

Buzzion creates a content strategy using proven rules for social media like the 50/30/20 technique. Contact us today to create a content strategy for your business.

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Conclusion

The 50/30/20 rule is no less important than other rules for social media. This is so because it conforms to how humans operate in the social media sphere. Humans desire value before trust and trust before sales. Helpful and strategic content is what makes a sustainable system that generates engagement and conversion.

faq

what are the rules for social media?

Abide by the platform guidelines. Respect people. Avoid spreading misinformation. Keep your personal information private. Post in a responsible and ethical manner.

Social media laws cover privacy and defamation or copyright and advertising and data protection. They vary by country, but apply both online and offline behaviour.

They are called community guidelines and platform policies or terms of service. Brands also develop internal social media guidelines for their staff members.

Never post anything which is not true or offensive. Adhere to copyright laws. Always give credit to the actual creator of the content. Participate respectfully. Do not spam. Adhere to the promotion guidelines.

50% of the content should always be value-oriented. 30% of the content should be brand-centred. 20% promotions.