21 Essential Meta Stats to Learn in 2026

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Almost every internet user uses Meta platforms nowadays. Their impact and reach are undeniable. What led them here? How relevant will they be in the future? This article will discuss all of that with the credible Meta stats.

Meta User Statistics

1. Meta Boasts Around 3.5 Billion Users

Data from Q1 2025 revealed that Meta has about 3.5 billion users worldwide.

2. India has the Largest Audience Size on Instagram and Facebook

Related to the highest population figure, it is no surprise that most of the audience on Facebook and Instagram is from India. There are 413.85 million Indian users on Instagram and 383.5 million Indian users on Facebook. The U.S. secures the second spot as it has 171.7 million users on Instagram and 196.9 million users on Facebook.

3. The Majority of Facebook Users Are Male

The research from February 2025 showed the number of users of both genders on Facebook. 56.7% users are male and 43.3% users are female. Not a huge gap at all but it shows that men use this platform more.

4. Instagram Has a More Female Userbase in the U.S.

Males from the U.S. make up 44.6% of the userbase, while females make up 55.4% on Instagram. A small gender gap once again.

Meta Worldwide Statistics

Let us observe the influence Meta has on the world. You can see how much reach and impact they have across social media on a global scale.

5. 3.43 Billion People Use Meta Daily Life

About 3.4 billion users use the Meta platform every day. It was found out in Q1 2025 that the number of people who use one of the core Meta products daily is that high. These products are WhatsApp and Instagram and Facebook and Facebook Messenger.

6. Meta Suffered a Decrease of $116 Billion in 2022

The total company revenue reported in 2022 was $116 billion. It was increased to $134.9 billion in 2023.

Meta UK Statistics

7. UK Residents Aged 25-34 Use Meta’s Platforms the Most

April 2025 research showed that the Meta platforms are more popular with UK people aged 25-34. Women of that age group make up 12.5% of Meta users. Men in the same age group make up 11.9% of the users.

8. Facebook and Instagram saw a Usage Surge in 2022

Both social media platforms enjoyed a slight surge in popularity in the UK. Facebook saw a 6.6% surge and Instagram reported a 6.7% in daily use.

9. WhatsApp Has the Highest Reach

The third quarter of 2024 revealed that WhatsApp is the most active social media network. 79.9% of internet users are reported to use WhatsApp.

Meta Platform Statistics

10. Instagram Has 2 Billion Active Users Per Month

Instagram had 2 billion active users every month in 2025. That made it the third most popular social media platform worldwide.

11. Facebook Remains the Most Used Social Media Network

Facebook continues to reign in terms of monthly usage. It has 3.7 billion active users per month. This milestone was reached after 14 years.

Meta Advertiser Statistics

12. Meta Platform Has 10+ Million Active Advertisers

The advertising reach experienced fine growth with over 10 million active advertisers on Meta. It proves that everyone can use paid ads to jump on board.

13. The Reach on Facebook Has Increased by 4.3%

The global advertising reach of Facebook has increased by 4.3%. The number of users that are gained through Facebook ads is 93.3 million.

14. Facebook Ads Reach 62.6% of Americans aged 13+

Facebook ads have secured 62.6% of Americans who are over 13. This figure shows that the advertising landscape of Facebook among the youth is vast.

15. Users Share 1+ Billion Stories Daily on Facebook

Stories are consistent with their upward trajectory. 62% of users engage on Facebook with the intent to share something.

16. Predicted Revenue by 2027 is $127.27 Billion

The global ad revenue of Facebook in the U.S. is expected to hit $127.27 billion in 2027.

Meta Stock Statistics

17. Mark Zuckerberg Owns the Majority Shares

Mark Zuckerberg has been the CEO since 2004. He owns 958,000 shares of Class A and 346.05 million shares of Class B. These shares have a net worth of $175.4 billion.

18. BlackRock Inc. and Vanguard Group Inc. Are Top Shareholders

BlackRock Inc. has about 155.9 million shares of Meta (6.6% of all shares). Vanguard Inc. owns around 158.9 million shares of Meta (7.16% of all shares).

19. Wehner, Fischer, and Schroepfer Are Top Individual Insider Shareholders

Schroepfer owns 630,612 Meta shares (0.02% of the total outstanding shares). David Fischer owns a total of 37,089 Meta shares (0.01% of the total outstanding shares). And lastly, Wehner owns 26,948 shares of Meta.

Meta Acquisition Statistics

20. Instagram was acquired for $1 billion in Cash and Stock

Kevin Systrom launched Instagram in 2021. Facebook acquired Instagram for a full $1 billion in cash and stock in 2012.

21. WhatsApp was acquired for $21 billion in Cash and Stock

The bid of $16 billion did not work out for Facebook. Then Facebook had to pay $21 billion in cash and stock to acquire WhatsApp.

Conclusion

Meta is the backbone of global digital ecosystem at this point.