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10 Best Link Building Strategies and Reasons They Work

link building strategies
Table of Contents

Link building is about getting introductions through credible sites. Links may be used to find pages and measure their authority. The best strategies for building links are always based on adding value first. The value may come from research and resources or anything else.

key takeaways

  • Develop the content that publishers want to cite.
  • Contact relevant sites with a solid reason.
  • Add data into your content so that it will be cited.
  • Replace broken links with useful ones.
  • Develop relationships before sending pitches.
  • Think about quality rather than quantity.

Good link building strategies involve making sure the page fits the prospect. The home page might help describe your business, while the research page might be useful for a publisher who is writing on statistics. Relevance provides the recipient with a good enough reason to reply.

Do not forget to research the publisher before contacting them. Look at the publisher’s target audience, the recent articles, their editorial standards, and their topics. Make the message relevant to the page that you are improving.

Buzzion can help you build the right link-building strategy for any brand. We use quality content for that purpose.

Build Better Links

1. Produce Original Research

Original research is something unique for publishers to link to. 

  • Conduct surveys. 
  • Analyze the information. 
  • Provide some statistics.

The point is that the link provides the necessary evidence. Well-performed research can attract publishers.

2. Build Resources

Resources run everything! 

  • Develop calculators and templates. 
  • Make checklists and glossaries. 
  • Come up with guides solving one particular problem.

It will work for you if your resource is relevant to the page content. You should offer something which is lacking.

3. Leverage Digital PR

Give something that is worth publishing for a publication. It can be your findings, expert opinions, or trends. Find the journalist covering the sphere. Digital PR will help you to make a name for your brand. Explain why it is news.

4. Recover Missing Internal References

Check mentions of your brand without any references. Send a request to add the reference.

It is like asking a publisher to improve the reference. It must be easy to find the destination of the link.

link building strategies

5. Fix Dead References

Dead references tell no tales. 

  • Find relevant pages having broken references. 
  • Publish more relevant information than the previous one had. 
  • Contact publishers.

Only useful links are ethical. The mismatch will hardly ever give anything lasting.

6. Offer Expert Insight

Nothing adds more value than a professional perspective.

  • Offer valuable insights on credible publications and podcasts. 
  • Shed some light on newsletters and community platforms within your niche.  
  • Educate rather than advertise.

It creates editorial references while creating the position of your brand as an expert.

7. Make Use of Strategic Guest Posts

Do guest posts on credible websites targeting the same target audience. Pick websites according to their relevance and credibility. Guest posts succeed if the article is able to stand alone. Relevant citations are more valuable than citations forced upon.

expert tip

“Always evaluate every opportunity according to relevance of audience before anything else. Even a smaller website with an interested audience may offer more value to you than a big website having nothing to do with your niche.”

different forms of digital marketing

Alex Carter

SEO and Link Building Expert

8. Build Connections First

Effective outreach always starts with some other way. 

  • Follow relevant editors. 
  • Share relevant work. 
  • Understand their coverage.

Connections make outreach easier. Think beyond the single link. Create a community of people recognizing your expertise.

9. Produce Content That Will Attract Organic Links

The principles of organic link building begin with a simple question. What would cause someone else to reference this page? 

  • Find out before you publish. 
  • Provide unique examples and valuable images. 
  • Get opinions or new data from experts. 

Market the resource to the right people.

Pick important pages for your business. Locate the right prospects. Provide a reason for each individual. Follow up on responses and placement.

Strategy

Why it works

Original research

Provides unique evidence

Resource assets

Solves practical problems

Digital PR

Creates editorial interest

Broken link recovery

Improves existing content

Expert contributions

Builds credibility

The most effective link building strategies combine approaches without losing sight of the goal.

Buzzion can help organize unstructured outreach into targeted link building campaigns. We can help you identify better prospects and gauge the results.

Grow Your Authority

Conclusion

The most powerful backlinks come from good ideas and reliable authority. Relationships. The best link building strategies view each link as a vote of confidence. This approach eliminates shortcuts and lays a better groundwork for visibility. Offer something worth linking to and something that users will enjoy reading and applying. And the links will follow. That is what Buzzion knows how to do well!

faq

what is link building and how does it relate to seo?

Link building is about acquiring links from external websites to your site. They can help search engines to discover content and evaluate authority.

Original research. Helpful resources. Digital PR. Broken link building. Expert byline. Guest writing. Relationships and targeted outreach. It is the quality that makes these link building strategies more effective than others.

Make content that is valuable and send it out to relevant publishers. Leverage original data. Get expert insights. Acquire resources and unlinked mentions. Use targeted outreach. Link building efforts should always benefit readers.

There is not one single method. Original research could work since publishers require new data. This will all depend on your target audience and the topic.

Relevance. Honesty. Editorial quality. Usefulness. Consider all of these attributes. Do not engage in any unethical practices like manipulating anchor text.